//IT Consulting (Banking)
Identity Package
It all starts with the logo. Logo creation has always been fascinating for me. The main challenge is how to utilize the best possible fundamental elements of form and color to communicate brand promise or lengthy corporate objectives. For instance, how would you effectively communicate concepts like technology, relationships or peace of mind using one simple visual vehicle?
During graduate business classes that are typically less than interesting, I sometimes try to achieve optimum use of time (stuff business school teaches you) by bringing work to class! What you can see here are the sketches I made before the logo finally evolved into the one you see at the bottom right.
